KAPLAN GB 540 ENTIRE COURSE

MKTG 522 Complete Course Guide Week 1 – 8

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MKTG 522 Complete Course Guide Week 1 – 8

(MKTG 522 Marketing Management)

MKTG 522 Week 1 Course Project – Marketing Plan Topic Form

MKTG 522 Week 1 DQ 1 Market Research

MKTG 522 Week 1 DQ 2 Strategic Marketing Planning

MKTG 522 Week 2 Course Project – MP First Draft

MKTG 522 Week 2 DQ 1 Consumer Buying Behavior

MKTG 522 Week 2 DQ 2 Target Market Selection

MKTG 522 Week 3 Quiz

MKTG 522 Week 3 DQ 1 Branding

MKTG 522 Week 3 DQ 2 Competitive Strategies

MKTG 522 Week 4 Course Project – MP Second Draft

MKTG 522 Week 4 DQ 1 Pricing Strategies

MKTG 522 Week 4 DQ 2 Marketing of Services

MKTG 522 Week 5 Quiz

MKTG 522 Week 5 DQ 1 Channels of Distribution

MKTG 522 Week 5 DQ 2 Retailing, Wholesaling, and Logistics

MKTG 522 Week 6 Course Project – MP Third Draft

MKTG 522 Week 6 DQ 1 Marketing Communications

MKTG 522 Week 6 DQ 2 Advertising Effectiveness

MKTG 522 Week 7 Course Project – Final Marketing Plan

MKTG 522 Week 7 DQ 1 International Markets

MKTG 522 Week 7 DQ 2 Ethics and Social Responsibility

MKTG 522 Week 8 Final Exam

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