MKTG 522 WEEK 5 CHECKPOINT
- (TCOs C, H) Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s perception?
- (TCOs C, H) What are some of the ways that a business can attract and retain customers?
- (TCOs C, H) What are the five stages in the buying decision process? Briefly describe each.
- (TCOs C, H) What is a niche market? What does an attractive niche market look like?
- (TCOs C, H) What is a market segment? What are some of the factors that may be used to narrow the market down into segments?
- (TCOs C, H) How would you describe a brand? What roles do brands play in the market?
- (TCOs C, H) What is brand equity? Provide an example.