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BUS 352 (E-Business) Complete Class All Weeks  DQs, Quizzes and Assignments


WEEK 1 :

ASHFORD BUS 352 Week 1 DQ 1 Change in Organizations

Why is it said that electronic commerce is a catalyst of fundamental changes in organizations?  Search the Ashford Online Library for an article that addresses change in organizations as a result of e-commerce.  Briefly summarize the article pointing out how electronic commerce directly impacts change.  Include the resource information in the reference list. Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.

ASHFORD BUS 352 Week 1 DQ 2 Market spaces

Compare marketplaces with market spaces .  What are the advantages and limitations of each?  What is your favourite market space and why?  What is the impact of your favourite market space on the industry?


ASHFORD BUS 352 Week 1 Quiz


1. Which is not one of the EC trends?

2. The cost curves of digital products differ from the cost curves of physical products because in digitization:

3. In effect, in a social network there are online and offline communities of people with similar interests.

4. According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.

5. Because the rate of change and the level of uncertainty in the marketplace are expected to accelerate, organizations are:

6. Eastern Mountain Sports introduced ________ tools in order to increase collaboration, information sharing, and communication among stores and their employees, suppliers, and customers.

7. eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in 2009.

8. EC applications are supported by infrastructures and by each of the following support areas except:

9. Intrabusiness EC is usually performed over intranets and/or ________.

10. A portal is an information gateway that attempts to address information overload by enabling people to search and access relevant information from disparate IT systems and the Internet, using advanced search and indexing techniques, such as Google’s desktop.


WEEK 2 :


ASHFORD BUS 352 Week 2 Assignment Social Business Networking and E-Commerce

Select one of the social networking sites for business professionals listed in Insights and Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been successful in creating community. Also include the characteristics of the specific community; how community participants benefit from interactions; and why participants are motivated to join. Be sure to give examples of what makes the community strong and explain at least three e-commerce concepts in detail that the site implements and why they form an integral part of the site. Follow APA formatting style. Answer these questions in a three to four page paper.

ASHFORD BUS 352 Week 2 DQ 1 E-Tailing Business Models.

Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.

ASHFORD BUS 352 Week 2 DQ 2 Customer Decision Process

For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:

a. How does value vary for a large purchase versus a smaller one?

b. Does adding value always cost money?

Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.


WEEK 3 :


ASHFORD BUS 352 Week 3 DQ 1 Four P’s of Marketing

In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s. Prepare your response in 200 words and respond to two other learners.


ASHFORD BUS 352 Week 3 DQ 2 Knowledge Management

Read Case 6.1, EC Application – Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine, etc. to the case and briefly explaining each one. Then, explore the broader question of how knowledge management is related to e-commerce. Prepare your response in 200 words and respond to two other learners.


WEEK 4 :


ASHFORD BUS 352 Week 4 DQ 1 M-Commerce

First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line.  Explain how you would use m-commerce concepts and elements of e-commerce to meet your objective. The post should be a minimum of 200 words.  Respond to two other learners.


ASHFORD BUS 352 Week 4 DQ 2 Security

A business wants to share its customer account database with its trading partners and customers, while at the same time providing prospective buyers with access to marketing materials on its Web site.  Assuming that the business is responsible for running all these network components, what types of security components (for example, firewalls, VPN, etc.) could be used to ensure that the partners and customers have access to the account information and others do not?  What type of network configuration (for example, bastion gateway server) will provide the appropriate security?  Be sure to include your rationale for each security component as well as the type of network.  The post should be a minimum of 200 words.  Respond to two other learners.


ASHFORD BUS 352 Week 4 Quiz

1. Question : ________ , also called viral marketing, is free advertising that can increase the visibility of niche retailers and products.

2.  Question : Alloy.com, bolt.com, and blueskyfrog.com are communities that:

3. Question : A search engine is basically a document or file retrieval system designed to help find information stored on a computer system, such as on the Web.

4. Question : As in e-commerce, m-commerce B2C applications are concentrated in each of the following areas except:

5. Question : A laptop or notebook computer can become wireless with the addition of a cellular chip.

6. Question : Each of the following is a trend that may slow EC and Web 3.0 except:

7. Question : Perspectives about Web 2.0 include all of the following except:

8. Question : Disruption did not occur in the real estate brokerage industry.

9. Question : You are walking near a coffee shop and suddenly your cell phone beeps with a message: “Come inside and get a free biscotti with any purchase.” This is an example of:

10. Question : Food Lion is a U.S. supermarket chain that relies on ________ to compete against Wal-Mart and other stores.


WEEK 5 :


ASHFORD BUS 352 Week 5 Assignment Final Paper


The final 6 to 8 page paper will demonstrate comprehensive understanding of the course topics and concepts. The title of the paper will be “An e-Business analysis of _____________.” The blank will be filled in with the name of a company you select that is doing business online. It can be a traditional brick-and-mortar company, or one that is completely online. The company can be in any of the four categories of e-commerce. The goal in writing the final paper is to demonstrate an ability to analyze a company based on the concepts presented in this course. The paper will discuss the following issues:


1. Overview/Executive Summary (written last; summarizes key points).

2. Company history and background, including stage in the company life cycle.

3. The need(s) the company addresses and the customers it pursues.

4. The role of the Internet in strategy (business strategy, IS Strategy, ICT Strategy, and EC Strategy). Also address the knowledge management strategies the company uses.

5. EC Metrics the company employs.

6. The online user types for this company and the e-commerce considerations.

7. The impact of Internet regulation.

8. EC Security the company uses.

9. Competitive advantage technology can provide this company.

10. Barriers to Global e-commerce.


ASHFORD BUS 352 Week 5 DQ 1 Payment Online

Discuss the difference between accepting a payment online versus in person and describe some of the problems associated with online payments from the vendor and customer points of view. Be sure to answer the following questions:

a. How do you believe payment system benefits, complications, and complexity can help or hinder new online business owners from establishing a business online? Compare and contrast new owner scenarios with large and established businesses.

b. How do you believe customers view online payment systems?

Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.


ASHFORD BUS 352 Week 5 DQ 2 Copyright Issues

Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a reasoned answer to why Disney might be investing in 56.com instead of fighting with this popular Chinese file-sharing website. The post should be a minimum of 200 words. Respond to at least two of your fellow students’ postings.


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